Client: NU Office of Digital Education Date: 2022

NU Advance is a system-wide registration and course delivery platform for online non-credit and professional development offerings, such as certifications and microcredentials to reskill and upskill employees in the workplace. I worked alongside designer Holly Johnson to create a dynamic logo and rebrand the program.

To design the logo, I started by sketching hundreds of initial ideas. I narrowed these down to the strongest concepts to refine digitally, and then produced the final vectored version in Adobe Illustrator.

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The final logo resembles a path which reflects the journey users embark on while using NU Advance. The logo also incorporates aspects of movement and momentum, creating a dynamic emblem. Visually communicating these elements pushes NU Advance’s branding to a new level.

The final colors chosen for NU Advance utilized within the University of Nebraska System brand. Green represents growth and learning, while gold embodies elegance and success. Using both of these colors to create a gradient expresses the fusion of these brand attributes.

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