Client: University of Nebraska System Date: 2023
NU for NE is a four-month-long digital ad campaign that educates Nebraskans about the University of Nebraska System and its statewide impact. Through education, the campaign supports the System’s mission to grow Nebraska's economy, transform lives through research, and build Nebraska’s workforce.
Campaign Process:
For the NU for NE campaign, I created digital and social ads that were split biweekly into two different styles. The first style was bold, direct, and saturated. While the second style was inviting and relatable. To create these styles, my process went as follows: ideation, iterations, supervisor feedback, revisions, final edits, and completion of deliverables. From January to April, I created over 100 different ads for the campaign.
NU for NE January Ads: First Style
Below is an example of the first style NU for NE Advertisement for January 2023. This month’s theme was economic growth.
NU for NE January Ads: Second Style
Below is an example of the second style NU for NE Advertisement for January 2023.
NU for NE February Ads: First Style
Below is an example of the first style NU for NE Advertisement for February 2023. This month’s theme was health and wellness.
NU for NE February Ads: Second Style
Below is an example of the second style NU for NE Advertisement for February 2023.
NU for NE March Ads: First Style
Below is an example of the first style NU for NE Advertisement for March 2023. This month’s focus was research.
NU for NE March Ads: Second Style
Below is an example of the second style NU for NE Advertisement for March 2023.
NU for NE April Ads: First Style
Below is an example of the first style NU for NE Advertisement for April 2023. This month’s theme was Nebraska’s workforce.
NU for NE April Ads: Second Style
Below is an example of the second style NU for NE Advertisement for April 2023.
