9,205,139 Total Impressions

This is the amount of times my designs were seen as a part of the campaign.

58,123 Total Clicks

This is the amount of times people clicked on my digital ads and were sent to Nebraska.edu/NUforNE.

Display vs Search Ads

Digital ads are classified as either display or search, display ads appear on all internet sites, while search ads only appear when searching specific words or phrases. The NU for NE advertisements I created were display ads.

0.63% CTR Ratio (Display)

CTR stands for Click-Through-Rate and it’s a ratio calculated by total clicks, divided by total impressions, multiplied by one hundred. The average CTR for display ads across all industries is 0.47%. I can proudly say that the NU for NE campaign was well above this average.